An AI receptionist for a UK aesthetic clinic costs from around £299 per month on a fully managed plan, with fuller plans that add Instagram, WhatsApp and lapsed-client reactivation at around £599 per month, and multi-site plans near £999 per month. There are usually no per-call charges on standard plans. Against a part-time receptionist at over £1,200 per month, or the value of a single recovered consultation, most clinics cover the fee from one or two extra bookings.
Pricing for aesthetic clinics is almost always a managed monthly plan rather than a large upfront build, because clinics want the thing run for them, not a platform to configure. Here is what you actually pay and what changes the number.
Typical UK pricing tiers
- Entry (from £299/month): answers every call 24/7 in a natural British voice, books consultations into your diary and sends summaries. Suits a single-site clinic whose main problem is missed phone calls.
- Growth (around £599/month): adds Instagram DM and WhatsApp answering, consultation booking across all channels, follow-up and compliant lapsed-client reactivation. This is where most clinics land because it covers the channels that leak the most.
- Multi-site (around £999/month): multiple locations, higher call volume, outbound follow-up and a dedicated account manager.
What drives the price
Four things move the monthly figure: how many channels you cover (phone only, or phone plus Instagram and WhatsApp), your call and message volume, how deep the booking-system integration goes (Pabau, Fresha, Phorest or Timely), and whether you want reactivation campaigns run for you. Setup and onboarding may be a one-off fee or folded into the first months depending on the provider.
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How it compares
A part-time receptionist costs over £1,200 a month, works business hours only and cannot cover evenings, weekends or overnight Instagram DMs. Voicemail is free but loses the consultation - and 78 per cent of missed callers never leave a message. An AI front desk sits between the two on cost and above both on coverage: always on, every channel, from £299/month. In aesthetics, where a single treatment course can be worth several hundred to a few thousand pounds, the fee is typically returned by one or two recovered bookings a month.
Frequently asked questions
Are there per-call or per-minute charges?
On standard managed plans, no - pricing is fixed monthly so the cost is predictable. Very high-volume or multi-site clinics should confirm any fair-use limits with the provider.
Is there a setup fee?
It depends on the provider. Some fold setup into the managed plan; others charge a one-off onboarding fee. Ask for the all-in first-year cost so you can compare like for like.
What is the return on investment?
Most clinics cover the monthly fee from one or two extra consultations, and reactivation of lapsed clients often produces bookings in the first two weeks. A free missed-revenue audit estimates your specific return before you commit.
See the exact number for your clinic: book a free missed-revenue audit.
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