Softomate builds AI sales agent and SDR systems for London B2B businesses from £6,000 for a targeted outbound email system to £22,000 for a full multi-channel AI SDR platform covering prospecting, personalised email and LinkedIn outreach, follow-up sequences and automatic meeting booking. Our AI SDR systems research each prospect individually, identify a personalised hook and execute a 7-step follow-up sequence without human involvement - achieving 45-60% email open rates versus the 20-25% industry average for templated campaigns. London B2B businesses using our systems book 8-15 meetings per 100 prospects contacted.
Last updated: June 2026
Your human sales team's time is too valuable to spend on prospect research, first email drafting and 7-step follow-up sequences. An AI SDR handles all of this - researching each prospect's business context, identifying a personalised relevance hook, executing a multi-step outreach sequence across email and LinkedIn, and booking qualified meetings directly into your calendar. The human team takes over only when a prospect replies positively. London B2B businesses using our AI SDR systems run 200+ prospect sequences simultaneously, achieving 8-15 qualified meetings per 100 contacts. Related: AI chatbot development and customer support automation.
01. Key Benefits
For each prospect, the AI researches their LinkedIn activity, company news, job postings and website to find a relevant hook. Open rates of 45-60% compared to 20-25% for templated campaigns. The difference between "I noticed your company recently expanded to Birmingham" and "Hi, I wanted to reach out about our services" is the difference between a reply and a delete.
80% of B2B meetings are booked after 4+ follow-up touches. Human SDRs typically give up after 2. Our AI SDR executes a 7-step sequence over 21 days with varying channels (email, LinkedIn connection, LinkedIn message) and varying value angles. Each touchpoint provides something new - a relevant case study, a useful resource, a specific question - rather than repeatedly asking "did you get my last email".
When a prospect replies, the AI reads the response, scores it against your qualification criteria and either books a meeting (positive reply), responds with a specific objection-handling message (hesitant reply), or removes from sequence and logs reason (negative reply). Your human sales team only sees qualified opportunities - no time wasted on tyre-kickers or irrelevant responses.
Qualified prospects receive a Calendly or Google Calendar booking link with your actual availability. The AI confirms meeting details, sends a reminder 24 hours before and adds meeting context to the CRM record so your human sales rep has full background before the call. No back-and-forth scheduling emails. No double bookings. Meetings appear in your diary without any manual coordination.
Every prospect, touchpoint, response and meeting is logged to your CRM automatically. GoHighLevel, HubSpot, Salesforce and Pipedrive are supported with native integrations. Pipeline stages update automatically as prospects move through the sequence. Reporting shows exactly which sequences, industries and prospect titles are generating the most meetings - enabling continuous ICP refinement.
UK PECR soft opt-in compliance, automatic suppression list management, unsubscribe handling, legitimate interest documentation and sending volume limits aligned with spam filter thresholds. Every outreach campaign includes the legally required identification of the sending business and an opt-out mechanism. We do not build consumer cold email systems - only GDPR-compliant B2B prospecting to business contacts with legitimate interest basis.
02. What It Covers
We work with you to define your Ideal Customer Profile precisely - industry, company size, geography, job title, buying signal criteria and disqualifying characteristics. We then build your target prospect list using Apollo.io, LinkedIn Sales Navigator and enrichment tools. List quality is the single biggest factor in AI SDR performance - a well-defined ICP on a clean list of 500 prospects outperforms a vague ICP on a list of 5,000 every time.
For each prospect, the AI generates a unique opening line referencing something specific about their business. The sequence runs 5-7 emails over 21 days, each providing a different value angle - relevant case study, specific insight about their industry, a concrete question that requires a reply. Subject lines are A/B tested and refined based on open rate data. Sequences are managed in Instantly, Lemlist or a self-hosted Mailcoach installation depending on your sending volume and data requirements.
LinkedIn is the highest-response channel for London B2B outreach, particularly for financial services, legal and consulting sectors. Our AI SDR system sends connection requests with personalised notes, follows up with a value-first message 48 hours after connection, and executes a 3-step LinkedIn sequence in parallel with the email sequence. LinkedIn activity stays within approved connection request volumes to protect your account. All LinkedIn messaging is logged to your CRM alongside email activity.
The AI reads every reply and classifies it: meeting request, interested but not ready, specific objection, wrong person, out of office, or negative. Each classification triggers the appropriate next action - booking link, objection-handling response, forwarding to the correct contact, follow-up after return date, or removal from sequence. Your human team only sees the qualified positive replies with full conversation context attached. Reply time from AI is under 15 minutes on average, maintaining the momentum of a conversation.
03. Technical Stack
Apollo provides access to 275M+ B2B contacts with verified email addresses, job titles, company data and LinkedIn profiles. We build ICP-filtered lists, verify email deliverability and enrich contacts with intent data. Apollo's buyer intent signals identify companies actively researching solutions like yours - enabling prioritisation of the warmest prospects for first outreach.
Instantly manages sending infrastructure with multiple sending accounts, warm-up protocols and deliverability monitoring. Sending limits per account prevent spam filter triggering. Inbox rotation distributes volume across accounts. Reply detection pauses sequences when a prospect responds. A/B testing on subject lines and opening lines runs automatically with statistical significance gates before declaring a winner.
For London businesses using GoHighLevel as their CRM and sales pipeline, our AI SDR integrates natively - creating contacts, updating pipeline stages, logging all touchpoints and triggering internal notifications when meetings are booked. Softomate is a certified GoHighLevel partner with deep integration experience across agency and professional services deployments in London and across the UK.
04. Process
We define your ICP, build your prospect list, design your sequences, set up sending infrastructure, integrate your CRM and launch the system. Week one is discovery and ICP definition. Week two is list building and sequence design. Weeks three to four are infrastructure setup and integration. Go-live in week 4-6. The first qualified meetings typically appear within 14 days of go-live.
A 90-minute workshop defines your ideal customer precisely: industry, company size, geography, job titles with buying authority, buying trigger events, and criteria that disqualify a prospect regardless of company size. We review your best existing customers and identify the patterns that made them a good fit. A well-defined ICP is the single biggest lever on AI SDR performance - worth more than any technology choice. Duration: 3-5 days.
We write 5-7 email templates and 3 LinkedIn messages for each sequence. Each template has a different value angle drawn from your case studies, competitor insights, industry data and specific benefits for the target persona. AI personalisation hooks are designed for each prospect data source. Subject lines are tested in batches of 50 before full deployment. You review and approve all templates before go-live. Duration: 5-7 days.
Sending domain setup (separate from your main domain to protect deliverability), mailbox warm-up (2-3 weeks for new domains), Apollo prospect list import and verification, Instantly sequence configuration, CRM integration setup and reply handling logic configuration. All GDPR documentation (legitimate interest assessment, data flow map, opt-out handling) is prepared and provided. Duration: 7-14 days.
Soft launch with 20-30 prospects from each ICP segment to validate personalisation quality and sequence timing before full scale. Daily monitoring of open rates, reply rates and deliverability for the first week. Any sequence adjustments based on early data are made before full volume is enabled. Softomate monitors deliverability daily for the first 30 days and alerts immediately if any deliverability metric drops below threshold. Duration: 1 week soft launch, 1 week scale-up.
Monthly optimisation reviews analyse open rate, reply rate, positive reply rate and meeting booking rate by ICP segment, sequence, subject line variant and touchpoint number. Underperforming sequences are revised. New ICP segments are tested. Prospect list is refreshed monthly. The system improves continuously - most clients see a 30-50% improvement in meeting booking rate between month 1 and month 3 as optimisation data accumulates.
05. Why Choose Us
Many agencies claim AI personalisation but deliver spin-tag substitution ("Hi [first name], I noticed [company name] recently..."). Our systems research each prospect individually and generate unique opening sentences that reference something specific and relevant. The difference in reply rates is measurable - 45-60% open rates versus 20-25% for template campaigns.
Sending infrastructure is built to protect your email reputation. Separate sending domains, proper SPF/DKIM/DMARC configuration, mailbox warm-up protocols and volume limits aligned with spam filter thresholds. We have never had a client's main domain blacklisted. This matters more than any personalisation technology - an email that goes to spam never gets read.
We understand the London B2B buying environment - the decision timelines, the preferred contact channels for different sectors, the sensitivity around cold outreach in regulated industries and the specific pain points of businesses in financial services, legal, property and professional services. This sector knowledge is built into ICP definitions, sequence timing and messaging that would take 6 months to discover through trial and error.
A London SDR costs £35,000-£45,000 per year in salary plus £10,000-£15,000 in tools and management overhead. Our AI SDR system costs £14,000-£22,000 to build and £300-£700/month to maintain. The AI SDR runs 200+ concurrent sequences versus a human SDR's 30-50. Most clients achieve positive ROI within 90 days of go-live based on meetings booked alone - before any revenue is attributed.
06. Pricing
AI SDR systems cost £6,000-£22,000 depending on scope, channels and CRM integration depth. Monthly management and optimisation runs £300-£700 per month. Most London B2B businesses achieve positive ROI within 90 days.
£6,000-£10,000
ICP definition, list building, AI-personalised email sequence (5-7 steps), CRM logging, 3-4 week delivery.
£14,000-£22,000
Multi-channel (email + LinkedIn), AI reply handling, meeting booking integration, full CRM pipeline, 5-6 week delivery.
Monthly optimisation: £300-£700/month. Book a free scoping call to receive a projected meeting volume forecast and fixed project quote.
09. FAQs
An AI SDR (Sales Development Representative) performs the top-of-funnel sales activities that human SDRs do - prospecting, personalised outreach, follow-up sequences and initial qualification - but at scale and 24/7 without sick days, commission disputes or inconsistency. The key difference is that AI handles volume (researching 200 prospects, sending personalised sequences, following up 7 times) while your human sales team focuses on consultative selling and closing. AI SDRs are not a replacement for human relationship selling - they handle the pipeline-filling work that is currently limiting your human team.
AI sales agent development in London costs £6,000-£22,000 depending on the scope. An outbound email sequence system (research + personalisation + follow-up) costs £6,000-£10,000. A full AI SDR platform covering prospecting, multi-channel outreach (email + LinkedIn + call), qualification and CRM integration costs £14,000-£22,000. Monthly management and optimisation runs £300-£700 per month. Compare this to a human SDR costing £35,000-£45,000 per year in salary alone - the AI system typically pays back within 90-120 days.
B2B cold email is legal in the UK under the PECR soft opt-in rules for business contacts, provided the message is relevant to the recipient's business and includes an unsubscribe mechanism. Softomate builds GDPR-compliant outreach systems with automatic suppression list management, unsubscribe handling, legitimate interest documentation and sending volume limits aligned with spam filter thresholds. We do not build systems for consumer (B2C) cold email, which has different legal requirements. All LinkedIn outreach complies with LinkedIn Terms of Service using approved connection request volumes.
Native integrations exist for GoHighLevel, HubSpot, Salesforce, Pipedrive, Zoho and most common CRM platforms. The AI logs every prospect interaction - email sends, opens, replies, LinkedIn connections and call outcomes - to the CRM in real time. New contacts are created automatically with enrichment data. Leads that reach your qualification threshold trigger a Slack notification to the human sales team with full context. GoHighLevel integration is particularly strong for London agencies and professional services businesses using GHL as their CRM and pipeline management tool.
For each prospect, the AI researches their LinkedIn profile, company website, recent news, job postings and social activity to identify a relevant personalisation hook - a recent funding round, a new product launch, a hiring pattern that indicates a problem you solve. This research takes 45-90 seconds per prospect. The personalisation is then woven into the email opening and subject line. The result is an email that reads as individually written rather than templated - which is reflected in open rates of 45-60% versus the 20-25% industry average for template campaigns.
Positive reply rates (interested, meeting booked, asking for more information) typically run 3-8% of contacted prospects when the ICP is well-defined and the value proposition is relevant. This compares to 1-2% for manual template campaigns. The improvement comes from personalisation quality and systematic follow-up - most prospects require 4-7 touches before responding, and most human SDRs give up after 2. Meeting booking rates of 8-15 per 100 contacted prospects are achievable with a strong ICP and tight sequence design.
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Softomate Solutions Limited
Deen Dayal Yadav
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