GHL AI receptionist implementation starts from £2,000, including essential account setup, one agreed inbound call flow, enquiry capture, basic booking and handover. Basic platform access and light support start from £99/month. Telephone numbers, calls, AI usage, messages and selected add-ons cost extra. Prices exclude VAT. Additional channels, locations and custom integrations are quoted separately.
Last updated: 12 September 2026
GHL AI receptionist implementation starts from £2,000, including essential account setup, one agreed inbound call flow, enquiry capture, basic booking and handover. Basic platform access and light support start from £99/month. Telephone numbers, calls, AI usage, messages and selected add-ons cost extra. Prices exclude VAT. Additional channels, locations and custom integrations are quoted separately.
GHL AI receptionist implementation starts from £2,000, including essential account setup, one agreed inbound call flow, enquiry capture, basic booking and handover. Basic platform access and light support start from £99/month. Telephone numbers, calls, AI usage, messages and selected add-ons cost extra. Prices exclude VAT. Additional channels, locations and custom integrations are quoted separately.
An AI receptionist for an estate or letting agent answers every phone call, WhatsApp message and portal enquiry in under three seconds, 24 hours a day. It books viewings and valuations into your CRM, qualifies buyers, tenants and landlords, captures out-of-hours enquiries and flags high-value valuation calls to the branch, while transferring anything complex to your team. When a negotiator is out on a viewing and the branch phone rings out, the applicant simply calls the next agent on Rightmove - closing that gap is where lost instructions are recovered. Focused GHL setup starts from £2,000, plus a monthly plan from £99 and usage. Extra channels and integrations are separately scoped; prices exclude VAT. Related services: AI receptionist for UK businesses and estate and letting agent software. See our guide to the best AI receptionists for property.
01. Key Benefits
When negotiators are out on viewings and valuations, the branch phone rings out and the applicant calls the next agent on the portal. The AI answers every call in under three seconds, so viewing requests, valuation enquiries and applicant registrations are captured instead of lost - each one a potential instruction or let.
The AI checks negotiator availability and books viewings and valuations directly into Reapit, Alto, Jupix, Street.co.uk or your CRM, then confirms by SMS or WhatsApp. Landlord valuation enquiries, your highest-value calls, are flagged as priority and can trigger an instant alert to the branch manager.
Each caller type follows its own flow: buyers on budget and position, tenants on move-in date and referencing readiness, landlords on property and service level. Every enquiry is scored and logged so your negotiators follow up the warmest, highest-value leads first, every morning.
Most applicants are free to arrange viewings in the evening and at weekends, exactly when the branch is closed. The AI answers and books around the clock, so your team arrives to warm, scored, ready-to-progress leads instead of a voicemail box - without paying for out-of-hours staff.
Applicants increasingly message rather than call, and portal leads from Rightmove, Zoopla and OnTheMarket need an instant reply. The AI answers WhatsApp and website enquiries in seconds and captures portal leads into the same qualification and booking flow, so no channel goes unanswered.
Other tools hand you a dashboard to configure yourself. We build it, integrate it with your CRM, script it for property, run it and tune it monthly, with a real UK person to escalate to. You give us your call flows and calendar access - that is all the work your branch does.
02. Built for UK Compliance
Buyer, tenant and landlord enquiries are personal data. A verbal consent notice runs at the start of every call, a data processing agreement is provided as standard, and recordings and transcripts are stored in UK data centres under AES-256 encryption with configurable retention and right-to-erasure handling. PECR marketing consent is captured correctly for any follow-up. ICO-ready documentation comes built in.
A warm, professional British voice created with ElevenLabs, with latency under 500ms so the conversation feels natural rather than robotic. Local area names, development names and your branch vocabulary are loaded during setup so everything is pronounced correctly from the first live call, protecting your brand on every enquiry.
Complaints, chain-critical negotiations, maintenance emergencies for managed properties and VIP landlords are routed straight to the right person. You define the trigger phrases and destinations, and the AI transfers immediately and flags the enquiry. Routine bookings are handled automatically; anything that needs a person reaches one without delay.
03. Process
Softomate builds, integrates and runs the whole thing - you attend two short remote workshops and a go-live walkthrough, with no hardware to install. Week one covers your call scripts and the British voice. Week two integrates your CRM, calendar, WhatsApp and portal enquiry routing. Week three is testing and a soft launch on your existing branch number, kept through number porting so applicants notice no change. From then on we monitor and tune it monthly, and you can leave on 30 days notice.
04. Why Choose Us
Qualifying a landlord valuation is nothing like registering an applicant or booking a viewing. Our call flows are built specifically for estate and letting agency work - buyer, tenant and landlord journeys, valuation priority, chain and maintenance escalation - not generic reception scripts bent to fit.
Native connections to Reapit, Alto, Jupix, Street.co.uk and most agency systems, plus Rightmove, Zoopla and OnTheMarket enquiry capture. The AI works inside the tools your branch already uses, so bookings and leads land where negotiators expect them - no new silo to manage.
Agencies handling around 100 calls a day routinely find a meaningful share were going to voicemail at peak times - each a potential instruction or let. By answering and booking every call, WhatsApp and portal enquiry around the clock, the system pays for itself from recovered business, not projections.
Softomate is a UK company based in Stanmore, London HA7. We build, run and tune the system for you and a real person answers when needed - not a login and a help centre. Most agencies go live in 2-3 weeks on a managed month-to-month plan with no long lock-in.
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| Factor | AI Front Desk (Softomate) | Branch Staff Only | Voicemail / Missed |
|---|---|---|---|
| Cost | Setup from £2,000 + £99/month, plus calls and AI usage | Salaries plus on-costs, working hours only | Free, but a lost instruction costs thousands |
| When negotiators are out | Every call answered and booked | Phone rings out to voicemail | Applicant calls the next agent |
| Evenings & weekends | Answered and booked 24/7 | Closed - enquiries lost | Closed - enquiries lost |
| Viewing & valuation booking | Booked into your CRM automatically | Manual, when staff have time | Not booked |
| WhatsApp & portal enquiries | Answered in seconds | Often hours later | Pile up unanswered |
Free missed-revenue audit
GHL AI receptionist implementation starts from £2,000, including essential account setup, one agreed inbound call flow, enquiry capture, basic booking and handover. Basic platform access and light support start from £99/month. Telephone numbers, calls, AI usage, messages and selected add-ons cost extra. Prices exclude VAT. Additional channels, locations and custom integrations are quoted separately.
Results
These are outcomes from real Softomate AI receptionist deployments for UK estate and letting agents. Client names are anonymised for confidentiality and results vary by call volume and configuration.
A London letting agency handling around 100 calls a day recovered an estimated £3,200 per month in previously missed enquiries within six weeks. The AI answered every inbound call, qualified tenant and landlord queries and booked viewings directly into the CRM, so no enquiry went unanswered during peak season when staff lines were busiest. Read the full case study.
A regional estate agency booked twenty-five per cent more viewings within ten weeks of going live across phone and WhatsApp. Valuation and viewing requests that arrived after hours were captured and scheduled automatically rather than lost to voicemail, giving negotiators warm, qualified leads to follow up each morning. Read the full case study.
Related Services
05. Pricing
GHL AI receptionist implementation starts from £2,000, including essential account configuration, one inbound agent and one agreed pipeline/calendar. Basic platform access and light support start from £99/month, with calls, numbers, AI usage, messages and paid add-ons charged separately. A suitable existing account can use the £1,500 add-on. Prices exclude VAT. Additional channels, locations and integrations are scoped separately; custom voice-agent development starts from £8,000.
Clear scope, agreed costs
Start with the workflow your business needs today. We confirm the implementation scope and full running costs before you commit.
Starting prices excluding VAT
From £2,000
One-off implementation
Monthly plan from £99/month
Essential account configuration, one business/number, one pipeline/calendar, one inbound agent, up to three defined workflows, tests and handover.
From £1,500
One-off implementation
Monthly plan from £99/month
One inbound agent, one existing pipeline/calendar and agreed follow-up; account must pass readiness check.
From £8,000
One-off implementation
Monthly plan from £499/month
Custom voice workflow and agreed integration; distinct from configuring GHL Voice AI.
Care is optional after client-managed handover and forms part of the fee while we manage your chosen service. We agree the monitoring, maintenance and technical assistance covered by your plan. Additional features and larger changes are quoted separately.
The listed GHL monthly packages include basic platform access and light support. AI processing, telephone numbers, calls, messages and selected paid add-ons are additional. The receptionist implementation includes its essential account setup; you do not also need to purchase CRM QuickStart for the same configuration.
Your proposal identifies any required software licences, hosting and usage charges. We reuse suitable existing subscriptions and charge shared platform access once for the agreed account.
We confirm the support term, cancellation terms and any usage allowances in your proposal. Telephone numbers, calls, AI usage and messaging are additional charges. You keep your existing branch number. Book a free missed-revenue audit to see what missed calls are costing your branch and get a fixed quote.
06. FAQs
GHL AI receptionist implementation starts from £2,000, including essential account setup, one agreed inbound call flow, enquiry capture, basic booking and handover. Basic platform access and light support start from £99/month. Telephone numbers, calls, AI usage, messages and selected add-ons cost extra. Prices exclude VAT. Additional channels, locations and custom integrations are quoted separately. For an existing, ready GHL account, the receptionist add-on starts from £1,500. This reduced fee does not include repairing or rebuilding the existing account.
GHL AI receptionist implementation starts from £2,000, including essential account setup, one agreed inbound call flow, enquiry capture, basic booking and handover. Basic platform access and light support start from £99/month. Telephone numbers, calls, AI usage, messages and selected add-ons cost extra. Prices exclude VAT. Additional channels, locations and custom integrations are quoted separately. For an existing, ready GHL account, the receptionist add-on starts from £1,500. This reduced fee does not include repairing or rebuilding the existing account.
GHL AI receptionist implementation starts from £2,000, including essential account setup, one agreed inbound call flow, enquiry capture, basic booking and handover. Basic platform access and light support start from £99/month. Telephone numbers, calls, AI usage, messages and selected add-ons cost extra. Prices exclude VAT. Additional channels, locations and custom integrations are quoted separately. For an existing, ready GHL account, the receptionist add-on starts from £1,500. This reduced fee does not include repairing or rebuilding the existing account.
Yes. We integrate with Reapit, Alto, Jupix, Street.co.uk, Openview and most agency CRMs, plus Google Calendar and Microsoft 365. The AI checks negotiator availability, books the viewing or valuation, sends a confirmation to the applicant by SMS or WhatsApp and logs the enquiry with a lead score. Where a CRM has no open API, it captures the enquiry and alerts the branch instantly, so no instruction is lost even without a direct write-back.
They are answered and booked, not lost. A large share of property enquiries arrive in the evening and at weekends when applicants are free to view. The AI answers every out-of-hours call, WhatsApp and portal enquiry in seconds, qualifies the applicant, books the viewing or captures the valuation request and has warm, scored leads waiting for your negotiators the next morning - rather than a full voicemail box and applicants who have already called a rival agent.
Yes. Each caller type follows its own qualification flow. Buyers are asked about budget, position and finance; tenants about move-in date, budget, employment and referencing readiness; landlords about property, location and service level required. Every response is scored and logged so your team follows up the right leads first. Landlord valuation enquiries - your highest-value calls - are flagged as priority and can trigger an instant SMS alert to the branch manager.
Yes. Applicant and tenant enquiries are personal data, so a verbal consent notice runs at the start of each call, recordings and transcripts are stored in UK data centres under encryption, a data processing agreement is provided as standard, and retention is configurable with right-to-erasure handling. PECR marketing consent is captured correctly for any follow-up. The system is built for UK GDPR and PECR from day one, not retrofitted after launch.
GHL AI receptionist implementation starts from £2,000, including essential account setup, one agreed inbound call flow, enquiry capture, basic booking and handover. Basic platform access and light support start from £99/month. Telephone numbers, calls, AI usage, messages and selected add-ons cost extra. Prices exclude VAT. Additional channels, locations and custom integrations are quoted separately. For an existing, ready GHL account, the receptionist add-on starts from £1,500. This reduced fee does not include repairing or rebuilding the existing account.
This is not a replacement for your negotiators; it covers the calls they cannot. During viewings, valuations and busy market appraisals the branch phone rings out, and evening and weekend enquiries land when nobody is in. The AI answers those specific gaps, books the viewing and hands anything complex to your team. Negotiators stop losing applicants to voicemail while they are out on appointments, and the branch captures enquiries around the clock without hiring weekend staff.
Yes. You keep your existing branch number through number porting or SIP trunking, so applicants notice no change. Porting typically completes within the two to three week integration window, so it is scheduled alongside CRM setup rather than adding extra time. The AI answers phone calls and can respond to WhatsApp and website enquiries, and it captures portal leads from Rightmove, Zoopla and OnTheMarket routed to your enquiry line or inbox. Everything flows into one qualification and booking process, so buyer, tenant and landlord enquiries are handled consistently across every channel.
Most agencies go live in two to three weeks: week one covers call scripts and the British voice, week two integrates your CRM and calendar, week three is testing and a soft launch on your existing number. Plans are managed month to month with 30 days notice, so there is no long lock-in. In practice the recovered instructions and lets keep agencies with us, not a contract - which is why we lead with a free missed-revenue audit rather than a hard sell.
Written and reviewed by Deen Dayal Yadav, Founder and AI Automation Director at Softomate Solutions. Deen has 25+ years in technology and has built software and AI systems for UK SMEs since 2018, including estate and letting agency workflows, and specialises in AI voice agents, chatbots and GoHighLevel automation. Softomate Solutions is a UK company registered in England and based in Stanmore, London HA7. This page is maintained by the Softomate team with AI assistance and reviewed by a named human before publication. Further reading: the best AI receptionists for property, AI receptionists for estate agents and AI receptionist pricing in the UK.
Deen Dayal Yadav
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