Softomate provides a done-for-you AI receptionist for UK estate and letting agents that answers every call, WhatsApp and portal enquiry in seconds, books viewings and valuations into your CRM and qualifies buyers, tenants and landlords - so no instruction is lost to voicemail. Managed from £299/month, with the Agency Growth plan at £599/month for full omnichannel cover. UK GDPR and PECR compliant, live on your existing number in 2-3 weeks. Book a free missed-revenue audit and see what missed calls are costing your branch - no obligation.
Last updated: July 2026
An AI receptionist for an estate or letting agent answers every phone call, WhatsApp message and portal enquiry in under three seconds, 24 hours a day. It books viewings and valuations into your CRM, qualifies buyers, tenants and landlords, captures out-of-hours enquiries and flags high-value valuation calls to the branch, while transferring anything complex to your team. When a negotiator is out on a viewing and the branch phone rings out, the applicant simply calls the next agent on Rightmove - closing that gap is where lost instructions are recovered. Pricing starts from £299/month managed, with the £599/month Agency Growth plan adding full omnichannel cover. Related services: AI receptionist for UK businesses and estate and letting agent software. See our guide to the best AI receptionists for property.
01. Key Benefits
When negotiators are out on viewings and valuations, the branch phone rings out and the applicant calls the next agent on the portal. The AI answers every call in under three seconds, so viewing requests, valuation enquiries and applicant registrations are captured instead of lost - each one a potential instruction or let.
The AI checks negotiator availability and books viewings and valuations directly into Reapit, Alto, Jupix, Street.co.uk or your CRM, then confirms by SMS or WhatsApp. Landlord valuation enquiries, your highest-value calls, are flagged as priority and can trigger an instant alert to the branch manager.
Each caller type follows its own flow: buyers on budget and position, tenants on move-in date and referencing readiness, landlords on property and service level. Every enquiry is scored and logged so your negotiators follow up the warmest, highest-value leads first, every morning.
Most applicants are free to arrange viewings in the evening and at weekends, exactly when the branch is closed. The AI answers and books around the clock, so your team arrives to warm, scored, ready-to-progress leads instead of a voicemail box - without paying for out-of-hours staff.
Applicants increasingly message rather than call, and portal leads from Rightmove, Zoopla and OnTheMarket need an instant reply. The AI answers WhatsApp and website enquiries in seconds and captures portal leads into the same qualification and booking flow, so no channel goes unanswered.
Other tools hand you a dashboard to configure yourself. We build it, integrate it with your CRM, script it for property, run it and tune it monthly, with a real UK person to escalate to. You give us your call flows and calendar access - that is all the work your branch does.
02. Built for UK Compliance
Buyer, tenant and landlord enquiries are personal data. A verbal consent notice runs at the start of every call, a data processing agreement is provided as standard, and recordings and transcripts are stored in UK data centres under AES-256 encryption with configurable retention and right-to-erasure handling. PECR marketing consent is captured correctly for any follow-up. ICO-ready documentation comes built in.
A warm, professional British voice created with ElevenLabs, with latency under 500ms so the conversation feels natural rather than robotic. Local area names, development names and your branch vocabulary are loaded during setup so everything is pronounced correctly from the first live call, protecting your brand on every enquiry.
Complaints, chain-critical negotiations, maintenance emergencies for managed properties and VIP landlords are routed straight to the right person. You define the trigger phrases and destinations, and the AI transfers immediately and flags the enquiry. Routine bookings are handled automatically; anything that needs a person reaches one without delay.
03. Process
Softomate builds, integrates and runs the whole thing - you attend two short remote workshops and a go-live walkthrough, with no hardware to install. Week one covers your call scripts and the British voice. Week two integrates your CRM, calendar, WhatsApp and portal enquiry routing. Week three is testing and a soft launch on your existing branch number, kept through number porting so applicants notice no change. From then on we monitor and tune it monthly, and you can leave on 30 days notice.
04. Why Choose Us
Qualifying a landlord valuation is nothing like registering an applicant or booking a viewing. Our call flows are built specifically for estate and letting agency work - buyer, tenant and landlord journeys, valuation priority, chain and maintenance escalation - not generic reception scripts bent to fit.
Native connections to Reapit, Alto, Jupix, Street.co.uk and most agency systems, plus Rightmove, Zoopla and OnTheMarket enquiry capture. The AI works inside the tools your branch already uses, so bookings and leads land where negotiators expect them - no new silo to manage.
Agencies handling around 100 calls a day routinely find a meaningful share were going to voicemail at peak times - each a potential instruction or let. By answering and booking every call, WhatsApp and portal enquiry around the clock, the system pays for itself from recovered business, not projections.
Softomate is a UK company based in Stanmore, London HA7. We build, run and tune the system for you and a real person answers when needed - not a login and a help centre. Most agencies go live in 2-3 weeks on a managed month-to-month plan with no long lock-in.
Compare Your Options
| Factor | AI Front Desk (Softomate) | Branch Staff Only | Voicemail / Missed |
|---|---|---|---|
| Cost | From £299/month, no per-call charge | Salaries plus on-costs, working hours only | Free, but a lost instruction costs thousands |
| When negotiators are out | Every call answered and booked | Phone rings out to voicemail | Applicant calls the next agent |
| Evenings & weekends | Answered and booked 24/7 | Closed - enquiries lost | Closed - enquiries lost |
| Viewing & valuation booking | Booked into your CRM automatically | Manual, when staff have time | Not booked |
| WhatsApp & portal enquiries | Answered in seconds | Often hours later | Pile up unanswered |
Free missed-revenue audit
No obligation, no sales pitch - we show you the number, then a live demo on a call flow like yours. Managed from £299/month. Talk to DD directly.
Results
These are outcomes from real Softomate AI receptionist deployments for UK estate and letting agents. Client names are anonymised for confidentiality and results vary by call volume and configuration.
A London letting agency handling around 100 calls a day recovered an estimated £3,200 per month in previously missed enquiries within six weeks. The AI answered every inbound call, qualified tenant and landlord queries and booked viewings directly into the CRM, so no enquiry went unanswered during peak season when staff lines were busiest. Read the full case study.
A regional estate agency booked twenty-five per cent more viewings within ten weeks of going live across phone and WhatsApp. Valuation and viewing requests that arrived after hours were captured and scheduled automatically rather than lost to voicemail, giving negotiators warm, qualified leads to follow up each morning. Read the full case study.
Related Services
05. Pricing
AI receptionist pricing for estate and letting agents is a fully managed monthly plan - we build, host, run and tune it, so there is no large upfront build cost. Plans start from £299/month for call answering and viewing booking. The £599/month Agency Growth plan adds WhatsApp and portal enquiry answering, valuation booking, buyer, tenant and landlord qualification and follow-up, and is where most branches land because it covers every channel an applicant uses. Multi-branch groups move to £999/month. Set against the value of a single recovered instruction or let, the fee is typically covered many times over.
Transparent pricing
Branch Essential
Answers every call 24/7 in a natural British voice, books viewings and captures valuation enquiries into your CRM. Ideal for a single branch wanting to stop losing calls to voicemail, with UK GDPR compliance built in.
Live in: 2 weeks
Agency Growth (most popular)
Everything in Essential plus WhatsApp and portal enquiry answering, valuation booking, buyer, tenant and landlord qualification and follow-up. This is where most branches land - it covers every channel an applicant uses.
Live in: 2-3 weeks
Multi-Branch
For multiple branches or high call volumes: multi-branch routing, outbound follow-up campaigns, priority optimisation and a dedicated account manager. Built around your group CRM setup.
Live in: 3-4 weeks
Pricing is fixed after a discovery session. All builds include 90-day post-launch hyper-care, UK GDPR-compliant DPA, AWS UK hosting, source-code transfer at sign-off and structured handover documentation.
All plans are managed month to month with 30 days notice, no per-call charges on standard plans, and a 10% discount on annual contracts. You keep your existing branch number. Book a free missed-revenue audit to see what missed calls are costing your branch and get a fixed quote.
06. FAQs
Yes. We integrate with Reapit, Alto, Jupix, Street.co.uk, Openview and most agency CRMs, plus Google Calendar and Microsoft 365. The AI checks negotiator availability, books the viewing or valuation, sends a confirmation to the applicant by SMS or WhatsApp and logs the enquiry with a lead score. Where a CRM has no open API, it captures the enquiry and alerts the branch instantly, so no instruction is lost even without a direct write-back.
They are answered and booked, not lost. A large share of property enquiries arrive in the evening and at weekends when applicants are free to view. The AI answers every out-of-hours call, WhatsApp and portal enquiry in seconds, qualifies the applicant, books the viewing or captures the valuation request and has warm, scored leads waiting for your negotiators the next morning - rather than a full voicemail box and applicants who have already called a rival agent.
Yes. Each caller type follows its own qualification flow. Buyers are asked about budget, position and finance; tenants about move-in date, budget, employment and referencing readiness; landlords about property, location and service level required. Every response is scored and logged so your team follows up the right leads first. Landlord valuation enquiries - your highest-value calls - are flagged as priority and can trigger an instant SMS alert to the branch manager.
Yes. Applicant and tenant enquiries are personal data, so a verbal consent notice runs at the start of each call, recordings and transcripts are stored in UK data centres under encryption, a data processing agreement is provided as standard, and retention is configurable with right-to-erasure handling. PECR marketing consent is captured correctly for any follow-up. The system is built for UK GDPR and PECR from day one, not retrofitted after launch.
Managed plans start from £299 per month, with the Agency Growth plan at £599 per month covering calls, WhatsApp, portal enquiries, viewing and valuation booking and lead qualification. A single recovered instruction or let usually covers many months of the fee, and agencies handling around 100 calls a day routinely find a meaningful share were previously going to voicemail at peak times. There are no per-call charges on standard plans and annual contracts receive a 10% discount.
This is not a replacement for your negotiators; it covers the calls they cannot. During viewings, valuations and busy market appraisals the branch phone rings out, and evening and weekend enquiries land when nobody is in. The AI answers those specific gaps, books the viewing and hands anything complex to your team. Negotiators stop losing applicants to voicemail while they are out on appointments, and the branch captures enquiries around the clock without hiring weekend staff.
Yes. You keep your existing branch number through number porting or SIP trunking, so applicants notice no change. The AI answers phone calls and can respond to WhatsApp and website enquiries, and it captures portal leads from Rightmove, Zoopla and OnTheMarket routed to your enquiry line or inbox. Everything flows into one qualification and booking process, so buyer, tenant and landlord enquiries are handled consistently across every channel.
Most agencies go live in two to three weeks: week one covers call scripts and the British voice, week two integrates your CRM and calendar, week three is testing and a soft launch on your existing number. Plans are managed month to month with 30 days notice, so there is no long lock-in. In practice the recovered instructions and lets keep agencies with us, not a contract - which is why we lead with a free missed-revenue audit rather than a hard sell.
Written and reviewed by Deen Dayal Yadav, Founder and AI Automation Director at Softomate Solutions. Deen has 12+ years building software and AI systems for UK businesses, including estate and letting agency workflows, and specialises in AI voice agents, chatbots and GoHighLevel automation. Softomate Solutions is a UK company registered in England and based in Stanmore, London HA7. This page is maintained by the Softomate team with AI assistance and reviewed by a named human before publication. Further reading: the best AI receptionists for property, AI receptionists for estate agents and AI receptionist pricing in the UK.
Deen Dayal Yadav
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