UK ecommerce merchants have four serious platform routes: Shopify / Shopify Plus (hosted SaaS, easiest), WooCommerce (WordPress plugin, flexible but self-managed), BigCommerce (mid-market SaaS, B2B strength), or fully custom Laravel/Node.js build (maximum control, highest cost). Honest comparison for UK businesses:
UK ecommerce platforms compared: 6-factor decision framework| Factor | Shopify / Plus | WooCommerce | BigCommerce | Custom build |
|---|
| Setup cost | £0 + theme/dev | £0 + dev | £0 + dev | £25k-£400k+ |
| Monthly cost | $39-$2,000+ | Hosting £20-£300 | $39-$500+ | Hosting £100-£800 |
| Customisation depth | Theme + Apps | Full PHP control | Theme + Apps | Unlimited |
| B2B / multi-currency | Plus tier only | Plugin-dependent | Native | Built to spec |
| UK launch speed | 2-6 weeks | 4-10 weeks | 4-8 weeks | 12-28 weeks |
| Best for | £1m-£20m DTC brands | Content + commerce | B2B mid-market | £20m+ or unique workflow |
Our honest recommendation: Shopify is the default for most UK DTC brands under £20m revenue. WooCommerce wins when content + commerce blend (publishers, blog-heavy brands). BigCommerce suits UK B2B mid-market. Custom builds only make sense above £20m revenue, or when workflow is the differentiator (multi-warehouse routing, complex pricing logic, regulated products). Softomate builds across all 4 routes; we recommend the right one rather than defaulting to expensive custom.