UK ecommerce merchants have four main platform routes: a hosted SaaS platform (quickest to launch), an open-source plugin platform built on WordPress (flexible, self-managed), a B2B-focused hosted SaaS platform, or a fully custom Laravel/Node.js build (maximum control, highest cost). A plain comparison for UK businesses:
UK ecommerce platform types compared: 6-factor decision framework| Factor | Hosted SaaS | Open-source plugin | B2B-focused SaaS | Custom build |
|---|
| Setup cost | £0 + theme/dev | £0 + dev | £0 + dev | £25k-£400k+ |
| Monthly cost | Subscription by plan tier | Hosting £20-£300 | Subscription by plan tier | Hosting £100-£800 |
| Customisation depth | Theme + Apps | Full PHP control | Theme + Apps | Unlimited |
| B2B / multi-currency | Higher plan tiers | Plugin-dependent | Built in | Built to spec |
| UK launch speed | 2-6 weeks | 4-10 weeks | 4-8 weeks | 12-28 weeks |
| Typical fit | £1m-£20m DTC brands | Content + commerce | B2B mid-market | £20m+ or unique workflow |
How we advise: a hosted SaaS platform suits many UK DTC brands under £20m revenue. An open-source platform suits brands where content and commerce blend, such as publishers and blog-heavy brands. A B2B-focused SaaS platform suits many UK B2B mid-market merchants. Custom builds usually make sense above £20m revenue, or when workflow is the differentiator (multi-warehouse routing, complex pricing logic, regulated products). Softomate builds across all 4 routes, and we help you confirm the right one for your revenue, catalogue and integrations rather than defaulting to an expensive custom build.