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Success Stories

GENUINE WORDS FROM THOSE WHO TRUST US:
Read honest experiences and thoughtful feedback shared by our valued clients and long-term partners.

"Our conversion rate went from 22 per cent to 38 per cent without spending a penny more on ads"

NAME: M. Patel (name changed for privacy)
COMPANY TYPE: Independent Mortgage Broker, North London
WHAT PROBLEM WERE YOU TRYING TO SOLVE?

We were getting a decent volume of enquiries from Google Ads but our conversion rate was poor. Leads would come in overnight or at weekends and by the time we called back the next day they had already spoken to a competitor. We were paying for leads we were not converting because our follow-up was too slow.

WHAT DID SOFTOMATE BUILD FOR YOU?

They built a GoHighLevel system with instant SMS response via Twilio, triggered within 60 seconds of every enquiry regardless of time of day. On top of that they set up a seven-touch nurture sequence for leads that did not convert immediately, plus automated calendar booking so prospects could book a call without any back-and-forth. Everything was GDPR-compliant with proper consent flags built in from day one.

WHAT WERE THE RESULTS?

Over 90 days from the same ad spend: 340 leads generated and our conversion rate went from 22 per cent to 38 per cent. We did not spend a penny more on advertising. The leads were already there - we were just not responding fast enough and abandoning anyone who did not convert on first contact. The system fixed both of those things.

WHAT STOOD OUT ABOUT WORKING WITH SOFTOMATE?

They understood our sales process before they built anything. DD explained exactly what the system would do, why each step existed, and what number we should be watching to know if it was working. They also sorted the GDPR and PECR compliance side without us having to ask - that was important to us given the FCA environment we operate in.

HOW WOULD YOU RATE THE SERVICE?

Ten out of ten. The ROI was clear within the first 30 days. If you are a broker still relying on manual follow-up you are losing business every day.

"Response time went from 12 hours to 60 seconds and viewings were up 30 per cent in 28 days"

NAME: S. Khan (name changed for privacy)
COMPANY TYPE: Independent Letting Agency, Harrow
WHAT PROBLEM WERE YOU TRYING TO SOLVE?

We were receiving 200 to 300 Rightmove and Zoopla enquiries every month but our two negotiators were handling all the responses manually. Average response time was around 12 hours. We knew we were losing viewings to agencies that replied faster - we just did not have the headcount to match them.

WHAT DID SOFTOMATE BUILD FOR YOU?

Softomate built a GoHighLevel automation that sends an instant SMS response to every Rightmove and Zoopla enquiry within 60 seconds, runs an automated qualification sequence, and gives serious applicants a direct link to book a viewing slot in the calendar. No manual intervention needed for the initial contact stage.

WHAT WERE THE RESULTS?

Enquiry-to-viewing conversion was up 30 per cent within 28 days on the same portal spend. Response time dropped from 12 hours to 60 seconds. The result we did not expect was the effect on our negotiators - they had been spending three hours a day on follow-up admin. When that was automated they went back to doing valuations, landlord relationships, and negotiation. The change in morale was noticeable.

WHAT STOOD OUT ABOUT WORKING WITH SOFTOMATE?

The implementation was fast - we were live inside three weeks. DD also helped us think through the GDPR side of automated SMS to portal leads, which is something we had not considered properly before. That compliance piece gave us confidence to actually use the system rather than worry about it.

HOW WOULD YOU RATE THE SERVICE?

Ten out of ten. The system paid for itself in the first month. Any letting agency still doing manual follow-up on portal enquiries is leaving viewings on the table.

"265 new Google reviews in six months and our no-show rate dropped from 15 per cent to under eight"

NAME: Dr A. Singh (name changed for privacy)
COMPANY TYPE: Dental Group, Three London Locations
WHAT PROBLEM WERE YOU TRYING TO SOLVE?

We had three practices and no consistent system for appointment reminders, review requests, or re-booking no-shows. Our Google rating was sitting at 4.1 across all locations which was holding us back in local search. We were also losing around 15 per cent of appointments to no-shows every month - in NHS and private mixed practice that is a significant revenue problem.

WHAT DID SOFTOMATE BUILD FOR YOU?

Softomate implemented GoHighLevel across all three practices. Automated SMS appointment reminders at 48 hours and four hours before each appointment. Post-treatment review request sequences sent to patients 24 hours after their visit. Automated re-booking for no-shows and late cancellations. All three practices on a single dashboard so we could see performance across the group.

WHAT WERE THE RESULTS?

265 new Google reviews across the three locations in six months. Average rating moved from 4.1 to 4.8. No-show rate dropped from 15 per cent to 7.5 per cent. At our average appointment value that recovery is worth approximately £7,800 per month in previously lost revenue. All three practices are now in the top three Google Maps results for their local search terms.

WHAT STOOD OUT ABOUT WORKING WITH SOFTOMATE?

They understood CQC and dental sector requirements and built in appropriate consent mechanisms. Managing three sites through one GoHighLevel account rather than three separate systems has simplified our operations considerably. The review acquisition sequence alone was worth the implementation cost.

HOW WOULD YOU RATE THE SERVICE?

Ten out of ten. The combination of improved local rankings, better reviews, and reduced no-shows has had a measurable impact on practice revenue. We have recommended Softomate to two other practices in our network.

"60 to 70 per cent of property enquiries now handled automatically, staff freed up to close"

NAME: T. Williams (name changed for privacy)
COMPANY TYPE: Independent Estate Agency, South East London
WHAT PROBLEM WERE YOU TRYING TO SOLVE?

Our team was spending a large portion of each day answering the same questions from buyers and vendors - property availability, viewing slots, valuation requests, mortgage referral queries. It was low-value repetitive work that was taking time away from the conversations that actually close transactions. We needed a way to handle the volume without adding headcount.

WHAT DID SOFTOMATE BUILD FOR YOU?

Softomate deployed an AI chatbot trained on our services, property listings, and FAQ library. The bot handles availability queries, books viewings directly into our calendar, qualifies buyers on budget and status, and routes mortgage enquiries to our referral partner. It works across our website and WhatsApp, available around the clock. Integration with our CRM means every qualified lead creates a contact record automatically.

WHAT WERE THE RESULTS?

Within eight weeks of go-live, 60 to 70 per cent of routine enquiries were being handled fully by the AI without any staff involvement. Our team went from spending four hours a day on initial contact to under one hour. The leads arriving in their inbox were already pre-qualified with budget, timeline, and contact preference captured - which made follow-up conversations significantly more productive.

WHAT STOOD OUT ABOUT WORKING WITH SOFTOMATE?

The training phase - they spent time understanding how our best negotiators actually talk to new enquiries and built that into the bot's responses. It does not feel like a generic chatbot, it feels like a knowledgeable member of our team. The GDPR compliance was also handled properly, which was a concern before we started.

HOW WOULD YOU RATE THE SERVICE?

Ten out of ten. Any estate agency handling more than 50 enquiries a month and still doing it all manually is leaving capacity on the table.

"70 per cent of routine client queries now handled by the AI - our solicitors focus on billable work"

NAME: R. Ahmed (name changed for privacy)
COMPANY TYPE: Conveyancing and Family Law Solicitors, London
WHAT PROBLEM WERE YOU TRYING TO SOLVE?

A significant amount of our team's time was going on initial client contact: explaining processes, giving case status updates, answering questions about timelines and costs. These conversations have to happen but they do not require a qualified solicitor to handle them. We also had a problem with out-of-hours contact - people would call or email at 9pm expecting an update and we had no capacity to respond until the following morning.

WHAT DID SOFTOMATE BUILD FOR YOU?

Softomate built an AI assistant trained on our practice areas, standard process timelines, and fee structures. The assistant handles initial enquiries, explains what each service involves, gives indicative timescales, and books consultation appointments. For existing clients it can provide standard case progress updates. After-hours calls and messages are captured and triaged so the team arrives to a structured queue each morning rather than a pile of unorganised missed calls.

WHAT WERE THE RESULTS?

70 per cent of initial client queries are now handled by the AI without solicitor involvement. After-hours call volume requiring next-day callbacks dropped by 80 per cent. The consultation booking rate from enquiries increased because the AI could book immediately rather than waiting for a fee earner to respond. Fee earner time previously spent on admin is now available for billable work.

WHAT STOOD OUT ABOUT WORKING WITH SOFTOMATE?

They took the SRA compliance questions seriously and built appropriate disclaimers and escalation triggers into the AI from the start. The system knows when to hand off to a qualified person and does it cleanly. That gave our compliance officer the confidence to approve the deployment.

HOW WOULD YOU RATE THE SERVICE?

Ten out of ten. Implementation took eight weeks and the compliance framework was built in from day one. We would not go back to purely manual client communication.

"The AI handles 70 per cent of client queries and my team saved 20 hours a week on routine calls"

NAME: P. Sharma (name changed for privacy)
COMPANY TYPE: Accountancy Practice, West London
WHAT PROBLEM WERE YOU TRYING TO SOLVE?

Tax season was impossible. Our team spent most of January to April answering the same calls and emails: when is my tax return due, what documents do you need, what are your fees for self-assessment, where do I send my payslips. Important questions, but not ones that require a qualified accountant to answer. We needed to handle volume without burning out the team or hiring more admin.

WHAT DID SOFTOMATE BUILD FOR YOU?

Softomate built an AI chatbot trained on our full FAQ library, fee schedule, and standard deadlines calendar. The bot handles initial enquiries, explains what documents clients need to prepare, answers deadline questions, and books onboarding calls with the right fee earner. It also captures new enquiries out of hours with a structured intake form so our team starts each day with qualified leads, not a cold inbox.

WHAT WERE THE RESULTS?

70 per cent of routine client queries are now handled by the AI without staff involvement. In peak self-assessment season that translates to roughly 20 hours per week saved across the team. Client satisfaction scores improved because queries that used to wait 24 hours for a reply are now answered in under two minutes. New enquiry conversion also improved because the response is instant rather than next-day.

WHAT STOOD OUT ABOUT WORKING WITH SOFTOMATE?

They understood that accountancy clients are cautious about AI. Softomate built in clear handoff points so clients always know when they are talking to the AI and when they have been passed to a real person. That transparency was important to us and to the ICO compliance picture. Go-live was six months including a proper testing phase with real client queries.

HOW WOULD YOU RATE THE SERVICE?

Ten out of ten. The ROI was measurable within the first tax season. Any accountancy practice dealing with high client query volume should be looking at this.

"Scheduling chaos is gone - 40 per cent less admin and our operations manager finally has time to manage"

NAME: K. Johnson (name changed for privacy)
COMPANY TYPE: Commercial Cleaning Contractor, Greater London
WHAT PROBLEM WERE YOU TRYING TO SOLVE?

We run cleaning contracts across 35 commercial sites. Every morning our operations manager was manually building the day's schedule: matching staff availability to site requirements, handling last-minute sickness cover, rescheduling around client requests. It was taking two to three hours every morning and any interruption could cause contracts to go unmanned. We were growing but the admin was not scaling with us.

WHAT DID SOFTOMATE BUILD FOR YOU?

Softomate implemented Odoo with field service management, HR leave management, and client portal modules. Staff availability feeds automatically into the scheduling engine. When a cleaner reports sick, the system identifies qualified cover staff, sends an automated availability check via SMS, and updates the schedule on confirmation - all without the operations manager being involved. Clients can log contract queries through their portal. Invoicing is generated automatically from completed jobs.

WHAT WERE THE RESULTS?

Admin time in operations dropped by 40 to 50 per cent. The morning scheduling process that took two to three hours now takes under 30 minutes with the manager reviewing and approving rather than building from scratch. We have taken on seven new contracts in the six months since go-live without adding any administrative headcount. Three client complaints related to scheduling errors in the previous six months dropped to zero.

WHAT STOOD OUT ABOUT WORKING WITH SOFTOMATE?

They mapped our existing processes before suggesting anything. The Odoo configuration matched how we actually work rather than forcing us to change everything to fit the software. Implementation took 12 weeks with proper staff training included. The Softomate team was available throughout and responsive to the changes we asked for during the testing phase.

HOW WOULD YOU RATE THE SERVICE?

Ten out of ten. If you are a field services business running on spreadsheets and WhatsApp groups, Odoo with proper implementation is transformational.

"50 per cent less manual data entry and 30 per cent faster invoicing - our operations actually work now"

NAME: N. Chopra (name changed for privacy)
COMPANY TYPE: Import and Export Trading Company, East London
WHAT PROBLEM WERE YOU TRYING TO SOLVE?

We were managing purchase orders, sales orders, customs documentation, and supplier invoices across four different systems - some of them still spreadsheets. Data was being entered manually at every stage and errors were causing delays at customs clearance that cost us money. Reconciling our books at month end was a three-day exercise because nothing talked to anything else.

WHAT DID SOFTOMATE BUILD FOR YOU?

Softomate implemented Odoo with purchase, sales, inventory, and accounting modules integrated end to end. A purchase order in Odoo now flows through to the inventory system on receipt, generates the correct customs documentation fields, and creates a payable in accounts automatically. Sales orders push to despatch, trigger shipping documentation, and generate invoices on confirmation of delivery. No manual re-entry at any stage.

WHAT WERE THE RESULTS?

Manual data entry across the purchase-to-pay and order-to-cash cycles dropped by 50 to 70 per cent. Invoicing time fell by 30 per cent. Month-end reconciliation went from three days to under one day. We have had zero customs clearance delays attributable to documentation errors since go-live - in the six months before implementation we had four. The business is processing 20 per cent more order volume with the same back-office headcount.

WHAT STOOD OUT ABOUT WORKING WITH SOFTOMATE?

They understood import and export trade flows specifically - not just generic ERP. The configuration of landed cost tracking, multi-currency handling, and supplier lead times was done correctly first time. The data migration from our legacy systems was handled carefully with no loss of historical records. Go-live took 14 weeks and the handover to our team was thorough.

HOW WOULD YOU RATE THE SERVICE?

Ten out of ten. We went from a business running on four disconnected systems to one integrated platform. The time savings and error reduction have been significant. Highly recommended for any trading company at a similar stage of growth.

"35 per cent fewer stock discrepancies and 25 per cent faster order processing since Odoo went live"

NAME: D. Patel (name changed for privacy)
COMPANY TYPE: Precision Components Manufacturer, Midlands
WHAT PROBLEM WERE YOU TRYING TO SOLVE?

We manufacture to customer specification with lead times our clients depend on. Our production planning was done in spreadsheets that were always out of date. Stock discrepancies between the warehouse count and the system were causing us to promise delivery dates we could not meet because we thought we had components in stock when we did not. We needed a system that reflected reality in real time.

WHAT DID SOFTOMATE BUILD FOR YOU?

Softomate implemented Odoo Manufacturing with MRP, inventory management, and procurement modules. Bills of materials were configured for our product range. Production orders are now generated automatically from confirmed sales orders, checking component availability before committing delivery dates. Stock movements are recorded in real time. Reorder rules trigger purchase orders to suppliers automatically when stock falls below threshold levels.

WHAT WERE THE RESULTS?

Stock discrepancies reduced by 35 per cent in the first three months. Order processing time fell by 25 per cent because the MRP system produces the production plan rather than the operations manager building it manually. On-time delivery to customers improved from 78 per cent to 94 per cent. We have not missed a promised delivery date due to stock issues since month two of going live.

WHAT STOOD OUT ABOUT WORKING WITH SOFTOMATE?

The discovery phase was thorough - they spent time on the factory floor understanding our actual workflow before touching the system. The BOM configuration and MRP setup required real manufacturing knowledge and Softomate clearly had it. Implementation was 16 weeks which felt long at the time but the thoroughness of the setup meant we went live with confidence rather than problems. Staff training was practical and well-paced.

HOW WOULD YOU RATE THE SERVICE?

Ten out of ten. Any manufacturer still running production planning on spreadsheets is creating delivery risk that costs more than the investment in proper ERP. We should have done this three years earlier.

"Clients now easily connect with the heart of my work"

NAME: Oliver Dolby
COMPANY NAME: The Soul Doctor
WHAT WERE THE MAIN CHALLENGES WITH YOUR PREVIOUS WEBSITE?

My old website simply didn't feel like a genuine reflection of who I am and the deep, transformative healing work that I dedicate myself to every day. It was challenging to clearly explain the unique nature of my practice, and as a result, the site failed to truly connect with the people I wanted to reach and support. The overall feel was impersonal and didn't capture the heart of what I do, making it difficult for visitors to engage meaningfully.

WHAT WERE THE KEY SOLUTIONS WE PROVIDED FOR YOUR BUSINESS?

When we started working with Softomate Solutions, they really took the time to understand not just our business, but the core family values and extensive expertise that we bring to the signage industry. Their team was incredibly communicative, providing regular updates and carefully addressing all our questions throughout the development process. They were always responsive and flexible, adapting quickly to our feedback and ensuring that the website reflected exactly what we wanted to convey.

HOW HAS YOUR NEW WEBSITE IMPACTED YOUR BUSINESS?

Since the launch of our new website, we have experienced a significant increase in customer inquiries and received consistently positive feedback from clients who find the site clear, professional, and easy to navigate. The improved user experience has made a real difference, allowing prospective customers to quickly understand our services and get in touch without any hassle. This fresh and thoughtfully designed online presence has truly helped us build stronger connections and grow our business in ways we hadn't imagined before.

WHAT 3 THINGS STOOD OUT WHILST WORKING WITH US?

Clear communication, attention to detail, and fast turnaround.

HOW WOULD YOU RATE OUR SERVICE?

Definitely a 10 out of 10, couldn't ask for better support.

"Our services are now instantly clear and approachable"

NAME: Michel Carstens
COMPANY NAME: Signage Studio
WHAT WERE THE MAIN CHALLENGES WITH YOUR PREVIOUS WEBSITE?

Our previous website just didn't reflect the personal, hands-on approach that sets us apart as a family-run business with deep roots in the signage industry. It was often difficult for visitors to easily navigate through the site and fully understand the wide range of services we offer or appreciate our commitment to fast turnaround times and exceptional customer service. This disconnect meant potential clients were missing out on experiencing what truly makes our business unique.

WHAT WERE THE KEY SOLUTIONS WE PROVIDED FOR YOUR BUSINESS?

When we partnered with Softomate Solutions, they took the time to listen carefully to our story, values, and goals. They crafted a completely redesigned website that highlights not only our family heritage and industry expertise but also makes it incredibly easy for customers to find the information they need and reach out to us. Their team was consistently communicative, keeping us updated every step of the way and promptly addressing any questions or feedback we had, which made the entire process seamless and stress-free.

HOW HAS YOUR NEW WEBSITE IMPACTED YOUR BUSINESS?

Since launching the new website, we have experienced a noticeable boost in customer inquiries and have received numerous positive comments about how clear, professional, and user-friendly the site is. This fresh, engaging online presence has helped us build stronger connections with new clients and better showcase the quality and care we put into every project. The difference it has made for our business has truly exceeded our expectations.

WHAT 3 THINGS STOOD OUT WHILST WORKING WITH US?

Clear communication, attention to detail, and fast turnaround.

HOW WOULD YOU RATE OUR SERVICE?

Definitely a 10 out of 10, couldn't ask for better support.

"More inquiries, smoother bookings, it's been a game changer"

NAME: Alex
COMPANY NAME: The Handy Home Pro
WHAT WERE THE MAIN CHALLENGES WITH YOUR PREVIOUS WEBSITE?

Our old website simply didn't do justice to the wide variety of services we offer, and it lacked the functionality to make booking our team quick and easy for clients. It felt outdated and wasn't effectively helping us reach new customers or showcase the full scope of our expertise. This was a real challenge as we wanted a site that truly reflected the professionalism and reliability that define our business.

WHAT WERE THE KEY SOLUTIONS WE PROVIDED FOR YOUR BUSINESS?

DD and the Softomate Solutions team really impressed us by creating a modern, user-friendly website that is easy to navigate and clearly highlights everything we do. They took the time to thoroughly understand our business model, priorities, and what sets us apart, which was evident in the way they captured our professionalism and commitment to quality. Their attention to detail and responsiveness throughout the project made the process smooth and enjoyable.

HOW HAS YOUR NEW WEBSITE IMPACTED YOUR BUSINESS?

Since launching the new website, we've seen a significant increase in enquiries and bookings. Clients can now easily find the services they need and schedule appointments without any hassle, which has improved customer satisfaction tremendously. The upgraded site has played a key role in helping us grow our client base and establish a stronger online presence, making it easier for us to connect with homeowners, landlords, and agents alike.

WHAT 3 THINGS STOOD OUT WHILST WORKING WITH US?

Professionalism, responsiveness, and great understanding of our needs.

HOW WOULD YOU RATE OUR SERVICE?

10 out of 10, truly outstanding support from start to finish.

"Our site now reflects our credibility and expertise perfectly"

NAME: Mukul Mehta
COMPANY NAME: Amazing Mortgage Solutions Ltd
WHAT WERE THE MAIN CHALLENGES WITH YOUR PREVIOUS WEBSITE?

Our previous website didn't effectively convey the professionalism, reliability, and trustworthiness that are absolutely essential in the mortgage and protection sector. The site had an outdated layout and was not user-friendly, which made it difficult for potential clients to navigate and understand the personalised approach we take with each individual. It simply didn't communicate the depth of our expertise or the clarity and honesty that we pride ourselves on.

WHAT WERE THE KEY SOLUTIONS WE PROVIDED FOR YOUR BUSINESS?

DD and the Softomate Solutions team went above and beyond to design a sleek, modern, and easy-to-navigate website that perfectly highlights our extensive experience and unwavering commitment to providing honest, transparent advice. They took the time to collaborate closely with us, ensuring every aspect of the content and design reflected our core values and made complex financial information simple and accessible for our clients. Their professionalism and attention to detail were evident throughout the entire process.

HOW HAS YOUR NEW WEBSITE IMPACTED YOUR BUSINESS?

Since launching the new website, we have noticed a marked increase in client engagement and a significant rise in inquiries from individuals who feel more confident reaching out to us. The polished, professional online presence has not only strengthened our reputation but also helped us stand out in a highly competitive market, making it easier for us to connect with and support more clients in achieving their financial goals.

WHAT 3 THINGS STOOD OUT WHILST WORKING WITH US?

Understanding, clear communication, and a real dedication to delivering quality.

HOW WOULD YOU RATE OUR SERVICE?

10 out of 10, DD and the team went above and beyond to bring our vision to life.

"From the first click, clients trust what we do"

NAME: Brett
COMPANY NAME: Vortex Leak Detection
WHAT WERE THE MAIN CHALLENGES WITH YOUR PREVIOUS WEBSITE?

Our previous website simply didn't convey the level of professionalism and reliability that are crucial in the leak detection industry. It was cluttered, lacked clarity, and didn't effectively showcase the expertise and dedication that set us apart from competitors. Customers struggled to understand our services, and the site didn't communicate the urgency and transparency we bring to every job.

WHAT WERE THE KEY SOLUTIONS WE PROVIDED FOR YOUR BUSINESS?

DD and the team at Softomate Solutions took the time to understand our business and crafted a website that's not only visually appealing but incredibly user-friendly. The new design clearly communicates our core services, highlights our extensive experience, and emphasizes our customer-first approach. They ensured that our key selling points, rapid response, transparent pricing, and proven expertise, were front and center, making it easy for potential clients to see why they should choose us over others.

HOW HAS YOUR NEW WEBSITE IMPACTED YOUR BUSINESS?

Since the site launched, we've seen a noticeable increase in customer inquiries, with more people reaching out directly through the site. It's made a substantial difference in how we connect with potential clients, instilling confidence right from the first visit and reinforcing the trust we've worked hard to build over the years.

WHAT 3 THINGS STOOD OUT WHILST WORKING WITH US?

Professionalism, responsiveness, and a genuine understanding of our business needs.

HOW WOULD YOU RATE OUR SERVICE?

A solid 10 out of 10, DD and Softomate Solutions really went the extra mile.

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Ready to discuss your project?Speak directly with our founder. Free 30-min scoping call. No commitment.Softomate Solutions, Stanmore, London - 07442 569900
Deen Dayal Yadav, founder of Softomate Solutions

Deen Dayal Yadav

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