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AI Native · Software Development Company · London

AI Automation and Software Development Company

200+ projects delivered for UK businesses across AI automation, AI adoption and governance, AI agents, CRM and ERP integration, and bespoke software development.We build secure, Private AI and business applications that connect your systems, reduce repetitive work and support the way your team works.From strategy and implementation to training and ongoing support, we help make the technology part of everyday operations.

About Softomate

Practical AI for your day-to-day business.

Softomate Solutions is an AI automation and software company in Stanmore, London. We help UK businesses put AI to work properly: automating repetitive work, connecting the systems they already run, and adopting AI safely across the team.

Most SMEs already run on Microsoft 365, an accounts package such as Xero, Sage or QuickBooks, a CRM such as HubSpot, Salesforce or Zoho, and often an ERP such as NetSuite, Business Central or Odoo. We add AI to those systems and connect them into one AI Business OS, so information is entered once and AI works from your real data.

AI adoption is where most projects stall, so we plan for it from day one: the right use cases, workflows redesigned, clear rules for company and client data, people trained on their real work, and results measured until AI becomes normal practice. A person stays in charge of anything that matters.

We also build custom software, AI agents and receptionists, and private AI for organisations that need models running in their own environment. Led by founder Deen Dayal Yadav, with one senior contact from discovery to support.

Meet Softomate

Our services

Find the right starting point.

AI adoption and private deployments, practical automation and software built around your business. Explore the scope of each service below.

AI & automation

AI Consultancy, Adoption & Copilot

AI Consultancy & Roadmap

AI consultancy helps you decide where artificial intelligence will be useful before you commit to a build. We review the work taking up your team's time, the systems already in place and the information an AI tool would need to use.

The assessment considers data quality, access permissions, likely running costs and whether an existing product can solve the problem. A simple workflow change or configuration of software you already own may be a better first step than custom development.

Your roadmap sets out prioritised use cases, dependencies and a practical first implementation. For UK businesses planning AI adoption, it provides a clear basis for comparing options, agreeing responsibilities and deciding what success should look like.

AI Adoption & Implementation

AI adoption is about getting useful tools into everyday work. We help UK businesses choose suitable tasks, redesign the workflow and introduce AI within the software their teams already use, including Microsoft Copilot where it fits the requirement.

Implementation covers the information people can share, who can access it and when an answer needs checking. Training uses real activities such as preparing a document, handling an enquiry or finding an approved answer in company information.

We agree a first use case and the measures that matter before expanding the rollout. Clear ownership, practical guidance and feedback from the people doing the work help turn an initial trial into a repeatable business process.

AI Agents & Business OS

AI Agents

AI agents can carry out a sequence of tasks across business tools, rather than simply return a chat response. We scope agents around defined work such as collecting enquiry details, retrieving information or preparing the next action in a customer workflow.

Each agent needs an agreed set of tools, permissions and boundaries. We identify the actions it may take automatically, the information it must check and the points where it should ask a member of your team to decide.

Testing uses representative cases and exceptions before a wider rollout. A useful agent should make work easier to follow, with clear handovers and a way to deal with missing information, unavailable systems or a request outside its scope.

AI Business OS

An AI Business OS connects the information and workflows that normally sit in separate tools. It brings together CRM records, ERP data, documents and approved company knowledge so an AI assistant or agent can work with the right business context.

The useful starting point is a defined job, such as preparing a customer handover or checking the information needed for a quote. Connections, permissions and the person responsible for approving the result are agreed around that job.

You can keep suitable existing systems and add capabilities in stages. The aim is to reduce repeated entry and disconnected hand-offs while keeping an identifiable source for important records and a person accountable for consequential decisions.

Private & Sovereign AI

Explore AI that runs within an environment your organisation controls, including appropriate on-premise or dedicated hosting options.

We assess the workload, data boundaries, access requirements and running costs before recommending a deployment. A private setup still needs evaluation and clear ownership.

A useful first scope may be an assistant that retrieves answers from approved internal documents.

AI Chatbot Development

AI chatbots and voice agents help answer routine enquiries using information you have approved. A useful starting scope might cover common questions, gathering contact details or preparing a booking request on a website, messaging channel or telephone service.

We agree the knowledge sources, supported questions and handover process before development. The assistant needs a clear response when information is missing, a request is sensitive or the customer wants to speak to a person.

Channel connections, CRM updates and appointment rules are scoped around your existing process. Testing should include unclear questions and exceptions as well as expected conversations, with appropriate access controls and a defined approach to retaining customer information.

AI Receptionists & Voice Agents

Help customers get an answer when your team is busy or unavailable. An AI receptionist can handle an agreed inbound call and booking flow.

Voice agents are scoped around the questions they may answer, the information they can collect and the point at which a person takes over.

We agree the telephone setup, CRM updates and usage costs before implementation.

Business Process & GoHighLevel Automation

Business Process Automation

Business process automation connects repetitive work between email, spreadsheets, CRM and operational systems. We start by mapping the process as it happens today, including who supplies the information, who checks it and where the next step gets delayed.

Suitable workflows include enquiry routing, customer onboarding, document preparation and transferring agreed records between tools. Straightforward rules can handle many of these jobs; AI is considered where interpreting unstructured information adds a useful capability.

The implementation includes approval points, exception handling and a clear owner for each stage. We agree which system holds the authoritative record and test incomplete or duplicated information before the workflow becomes part of day-to-day operations.

GoHighLevel Automation

GoHighLevel automation helps organise enquiries, follow-ups and bookings around the way your business sells. We scope the pipeline stages, contact records and next actions first, so a new lead reaches the right person with the information needed to respond.

An implementation can cover forms, calendars, email or SMS sequences and suitable messaging connections. Contact preferences, opt-outs, duplicate records and the conditions that stop a sequence need to be agreed before automated communication begins.

We test the journey from enquiry to appointment or handover, including what happens when someone replies or changes their details. The proposal separates setup work from platform subscriptions, communication charges and any additional AI usage.

Software & connected systems

Bespoke Software, Web & Mobile Apps

Bespoke software development is appropriate when an existing product cannot support an important business workflow. We plan custom applications, CRM features and connections to ERP systems around the people using them, the records they need and the decisions the software must support.

Discovery defines the first release, user roles, reporting and data that must move from existing tools. API connections and migration are scoped explicitly, including record matching, ownership and how the team will check that transferred information is correct.

The delivery plan covers testing, access controls, training and handover as well as the build. We compare custom development with configuring suitable existing software, so the chosen approach reflects your requirements and the costs of running and maintaining it.

Bespoke CRM/ERP Development

Develop customer and operational tools around the records your people use and the decisions they need to make.

We define roles, pipeline stages, reporting and the connections to finance or ERP systems. Record matching and migration checks are agreed explicitly.

Custom development is compared with configuring suitable existing software before a build is recommended.

Odoo ERP Implementation

Plan an Odoo rollout around the way orders, stock, customers and finance move through your business.

The scope identifies modules, data migration, connections, testing and training. Edition, hosting and ongoing responsibilities are agreed before configuration.

Custom development and AI extensions are separate decisions, based on the workflow and the capabilities already available.

API & System Connections

AI for Xero, Sage & QuickBooks

We help businesses assess useful AI and automation workflows around Xero, Sage and QuickBooks. The starting point is the accounts package and subscription you already have, the work still happening outside it and the permissions available for connecting other systems.

Potential tasks include gathering invoice information, organising supporting documents and preparing payment reminders. The scope depends on the product, accessible data and the checks your finance team requires; available features differ between platforms and plans.

Financial responsibility stays with your team. We agree the source records, review steps and exception handling before automating a workflow, with a person approving actions that affect payments, accounting decisions or communications requiring professional judgement.

AI for HubSpot, Salesforce & Zoho

CRM automation is useful when enquiries, notes and follow-up tasks are not reaching the right record. We help teams work with HubSpot, Salesforce and Zoho by first checking the pipeline, data quality and capabilities available in the existing account.

A defined implementation might organise incoming enquiries, prepare call summaries or prompt the next action for a salesperson. Matching rules, ownership and contact preferences need to be clear so automation does not create duplicate records or inappropriate messages.

We distinguish configuration of an existing CRM from a custom connection or bespoke application. The agreed scope identifies the workflow, required licences, human review points and the information your team needs to check that the process is working correctly.

Explore every service

Selected work and results

AI, software and connected systems in practice.

Explore the work, the measured outcome and the context behind each result.

More client projects

14 stories

Photography illustrates the work; these are existing library images, not photographs of the clients.

Browse all case studies

Why Softomate

Why UK businesses choose Softomate

decorative graphic
AI software developers at work in London

Advice and delivery in one team

The people planning your AI or software project need to understand how it will be built and used. Softomate combines consultancy with implementation, keeping the business problem, system constraints and agreed first release connected throughout the work.

Discovery identifies the workflow, required information and people who need to approve the result. Those decisions provide a practical brief for development rather than a strategy document disconnected from delivery.

You can discuss trade-offs with the team responsible for the implementation. Questions about existing tools, handovers and ongoing support are considered alongside the proposed solution.

Safe by design

AI projects need clear boundaries around company information, access and responsibility. We plan the data sources, user permissions and human approval points as part of the workflow, before an assistant or agent is introduced to everyday work.

Testing includes requests outside the intended scope, missing information and situations that require a person to decide. Sensitive actions should have an agreed review step and a clear route for exceptions.

Private AI can be considered where information needs to remain in your own environment. The right controls depend on the task and systems involved; a tool alone does not establish safe working practices.

Independent advice

The right recommendation may be an existing feature, a simpler process or a custom build. Softomate is not a reseller or partner of the software vendors discussed here, so the starting point is your requirement rather than a platform to sell.

We consider the tools you already own, the work needed to configure them and the costs of introducing another system. Licences, usage charges and future maintenance all affect whether an option makes sense.

A useful proposal explains the trade-offs and what the first implementation will include. It should also identify dependencies and circumstances where the simpler approach would be sufficient.

Works with your systems

Most businesses already have useful software and established records. We assess how work moves between Microsoft 365, accounts packages, CRM platforms, ERP systems and bespoke applications before suggesting what needs to change.

Connections depend on the available interfaces, permissions and quality of the source data. We agree which system owns each record and how updates, duplicates and failed transfers should be handled.

That allows a project to improve a specific hand-off without replacing every tool at once. Where an existing product is suitable, the implementation can focus on making the surrounding workflow more consistent.

Fixed price, clear scope

You receive a defined scope and fixed price before development starts. The proposal explains the workflow being delivered, the agreed first-release features and the assumptions that the estimate depends on.

Software subscriptions, hosting, messaging and AI usage are identified separately where they apply. Your team can see the setup commitment and the likely categories of ongoing cost before deciding whether to proceed.

Additional features and changes outside the agreed scope are discussed separately. Clear acceptance criteria, client responsibilities and handover expectations make it easier to assess the finished work.

One senior contact

Softomate is based in Stanmore, London, and works with businesses across the UK. You have one senior contact from discovery through delivery and support, helping keep the business context attached to the technical decisions.

That contact can discuss the workflow, explain implementation choices and identify what your team needs to provide. Access to systems, sample records and decisions from process owners are often as important as development work.

We agree communication, review points and the support arrangements appropriate to the project. Training and handover should leave your team clear about how to use the result and where to raise questions.

Our Process

How we work

Five steps from the first conversation to AI your team relies on every day. Each one ends with something you can see and approve.

Understand your business and where work gets stuck

Colleagues mapping a workflow with notes on a wall

We start with the people doing the work. Together, we trace a real enquiry, order or support request from arrival to completion and identify repeated tasks, delays and information that gets copied between systems.

We review the tools you already use, the information available and the decisions that need human judgement. This helps separate a useful AI opportunity from a process that would benefit more from a simpler software or automation change.

Before recommending a build, we agree the problem to solve and a baseline for measuring improvement. Your team can see what success means, which workflow comes first and what information we need to investigate further.

What you receive

A shared workflow map, the main constraints and an agreed definition of success.

Agree the roadmap, responsibilities and scope

Reviewing charts and project information on a tablet

We compare the practical routes: use an existing product, configure a platform or develop bespoke software. Each option is assessed against your workflow, data requirements, ongoing costs and the people who will maintain it.

The proposed roadmap prioritises a manageable first release. We identify the systems involved, responsibilities on both sides, review points and any dependencies that could affect delivery, such as access to a CRM or an external API.

You receive a written scope before work starts, with the agreed deliverables and acceptance criteria. Implementation costs, required licences and expected usage charges are made clear so you can decide with the full picture.

What you receive

A prioritised roadmap and a written scope covering delivery, dependencies and costs.

Prepare the data, connections and access controls

Working with source code at a desktop computer

We prepare the systems and information the solution will depend on. That can include connecting a CRM and ERP, organising company documents, checking data quality and agreeing how records should move between tools.

Access follows the responsibilities of the people using the system. We define what an AI agent or automation can read, what it can change and which actions need a person to review or approve them.

We also agree how exceptions will be handled: missing information, unavailable services or a request the system cannot safely complete. A test environment and clear handover routes give the build a reliable starting point.

What you receive

Prepared data sources, tested connections and documented permissions and approval points.

Build in stages and test with real working examples

Colleagues reviewing software on two monitors

We develop the agreed software, AI agents or automated workflows in reviewable stages. Regular demonstrations let your team check the behaviour against the original requirements while there is still time to adjust the details.

Testing includes ordinary requests and the awkward cases: incomplete records, duplicate enquiries, failed connections and requests outside the agreed scope. Where an action affects a customer or an important business decision, we check the human approval route as well.

Your team takes part in acceptance testing using representative examples. We record the results, resolve agreed issues and check that the solution is ready for its intended users before planning the release.

What you receive

A tested release, recorded acceptance checks and a clear list of any agreed limitations.

Launch carefully, train the team and review results

A team attending a presentation in a meeting room

We plan the release around your working day and the people affected by the change. Your team receives practical training on its own tasks, including how to review an AI response, handle an exception and take over when needed.

The handover covers access, key settings, day-to-day ownership and support arrangements. People know who to contact, how to report a problem and which parts of the workflow still require their judgement.

After launch, we compare usage and results with the baseline agreed at discovery. We review what is working, address friction and prioritise the next improvement from evidence rather than adding more automation for its own sake.

What you receive

A trained team, documented ownership and a review of adoption and measurable results.

Client feedback

What it is like to work with Softomate.

Every quote below is taken word for word from a client's Google review.

"

"They supported me with planning, automation, setting up my CRM, and most importantly, helping me generate more leads for my business. Deen Dayal and his team were very knowledgeable, responsive, and easy to work with. Their expertise in WhatsApp automation made a real difference and helped streamline my communication and follow-ups."

NR

N. Rathod

Google Review

WhatsApp Automation
"

"I used to spend hours trying to programme and set up my own automation. Now with DD and the Softomate team, I'm able to simply explain the outcomes I need, and they go off and set it all up, including automated emailing routines, and growing my database of real potential clients, some of whom have already started using my services in just a few short months."

DC

D. Chernick

Treacl Ltd.

CRM Automation
Read All Client Stories

Visit our Google business profile and reviews

Read 12 more Google review excerpts
Best AI chatbot development company in london - I highly recommended. Thanks Softomate Solutions
HARSHIL RAVALGoogle review excerpt
Great SEO company, good explaining of the service. Highly recommended as your SEO agent.
Janusz FiguraGoogle review excerpt
DD has a good knowledge in SEO optimisation i learnt alot from his Webinar
Stephanie IkoloGoogle review excerpt
Very knowledgable ASEO.
utthan nakarmiGoogle review excerpt
We had a great experience working with this website business from start to finish. Communication was clear, timelines were met, and the final website exceeded our expectations. The...
Angel AccountantGoogle review excerpt
Softomate Solutions have been helping us create new online systems and bespoke tools for our business. DD, Shilpa and their team are reliable, patient and happy to go the extra mil...
Admin Brain AbilitiezGoogle review excerpt
Very decent AI trainer and I would benefit a lot from his immense experience
Mehul ShahGoogle review excerpt
DD is really knowledgeable and good at his work, I learnt quite a bit from him about online presence and automation, now I am able to further my business courtesy him.
Nikat MalikGoogle review excerpt
DD has helped with our google and set up, thoroughly knowledgeable and very well explained. Would highly recomend DD and his team. Easy to contact and very approachable
Danny BhardwaGoogle review excerpt
Very helpful information provided by DD.
Minesh ShahGoogle review excerpt
The team and Deen Dayal Yadav have always been very cooperative and will always do their very best in assisting with any requirements. They have this attitude which says "Nothing i...
Pj MathurGoogle review excerpt
DD and his team at Softomate Solutions are exceptional. From understanding requirements and offering solutions, to implementing functionality accurately and very promptly, your bus...
Reshma NagpalGoogle review excerpt

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Bring one workflow, the tools you use and the point where work gets stuck. We will help you decide where to start.

Deen Dayal Yadav, founder of Softomate Solutions

Deen Dayal Yadav

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