GoHighLevel and Monday.com solve different problems. GoHighLevel is a CRM and marketing automation platform built for agencies managing leads, follow-ups, funnels and client communication pipelines. Monday.com is a project management and work operating system for managing tasks, timelines and team workflows. UK agencies often use both: GoHighLevel for client acquisition and CRM, Monday.com for internal project delivery. Replacing one with the other is rarely the right decision. GoHighLevel starts at $97 per month; Monday.com starts at £9 per user per month (basic). If you need lead management and automated follow-up, GoHighLevel wins. If you need project delivery and team task tracking, Monday.com wins.
GoHighLevel was built in 2018 as an all-in-one sales and marketing platform for agencies. Its core strength is the client acquisition and retention pipeline: capturing leads, automating follow-up via email/SMS/voicemail, booking appointments, running email marketing campaigns and managing client communication history. GoHighLevel is a sales CRM with marketing automation - not a project management tool.
Monday.com launched in 2012 as a visual project management platform. Its core strength is work tracking: creating boards for different project types, assigning tasks to team members, setting deadlines, tracking progress and generating project reports. Monday.com added a CRM module in 2023 but it remains a secondary feature compared to its project management heritage.
Both platforms have features that overlap superficially:
The overlap is surface-level. An agency using Monday.com for project delivery cannot replicate GoHighLevel's lead capture, automated SMS follow-up or multi-channel communication history. An agency using GoHighLevel for client management cannot replicate Monday.com's Gantt charts, resource allocation and sprint planning.
| Platform | Plan | Cost (GBP approx) | Best for |
|---|---|---|---|
| GoHighLevel | Starter | ~£77/month | Single location, full CRM + marketing |
| GoHighLevel | Agency Unlimited | ~£235/month | Unlimited sub-accounts for client management |
| Monday.com | Basic | £9/user/month (min 3) | Simple task management, no automations |
| Monday.com | Standard | £12/user/month | Timeline, Gantt, calendar views + automations |
| Monday.com | Pro | £19/user/month | Advanced automations, time tracking, formula columns |
| Monday.com | Enterprise | Custom pricing | Advanced security, tailored onboarding |
For a 5-person UK agency using Monday.com Pro, the cost is £95 per month (5 x £19). This covers project management for the team. GoHighLevel Agency Unlimited at £235 per month covers unlimited client sub-accounts for CRM and automation. The two tools serve different functions and cost comparison is somewhat misleading - you may need both.
Agencies that use ONLY Monday.com for "client management" often mean they are tracking project delivery, not sales pipeline and lead follow-up. If leads are coming in and someone is manually chasing them, GoHighLevel replaces that manual work with automation.
Monday.com's CRM module (launched 2023) includes: contact management, deal stages, email integration, activity logging and basic automation. For a UK agency with a small sales pipeline and no complex follow-up automation needs, Monday.com CRM can handle lead tracking.
However, Monday.com CRM cannot:
For UK agencies doing outbound lead generation, paid ads, or managing CRM for client businesses, Monday.com CRM is not a substitute for GoHighLevel. It is a note-tracking tool with a pipeline view, not a marketing automation platform.
GoHighLevel has a basic task management module and a calendar for appointment scheduling, but it is not a project management tool. GoHighLevel cannot:
UK agencies delivering software development, marketing campaigns or design projects need dedicated project management. GoHighLevel handles pre-project (lead to close) and post-project (CRM, review requests, upsell sequences) but the delivery phase belongs in a tool like Monday.com, Asana, ClickUp or Linear.
A typical mid-size UK digital agency (5-15 people, 10-30 active clients) commonly uses this stack in 2026:
The connection between GoHighLevel and Monday.com can be automated. When a GoHighLevel deal reaches "Closed Won" stage, a Make.com or Zapier automation creates a new Monday.com project board for that client, pre-populated with the standard template tasks. This eliminates the manual handoff between sales and delivery.
This is a 3-step Make.com scenario:
Setup time for this automation: approximately 2 hours. Monthly cost via Make.com: included in their Starter plan at £29 per month.
Yes, Monday.com launched a dedicated CRM product in 2023. It includes contact management, deal pipelines, activity tracking and basic automation. It is suitable for teams with straightforward sales processes who want their CRM in the same tool as their project management. For UK agencies needing advanced marketing automation, SMS follow-up and multi-channel communication, GoHighLevel's CRM is significantly more capable.
Yes via Make.com or Zapier. Common integrations: GoHighLevel "Closed Won" deal triggers creation of a Monday.com project board, GoHighLevel contact creation logs to a Monday.com CRM board, Monday.com project completion triggers a GoHighLevel review request sequence. There is no native GoHighLevel-Monday.com integration; Make.com is the most cost-effective connector at £29 per month for the Starter plan.
GoHighLevel has basic task management and a calendar but is not built for project delivery tracking. It lacks Gantt charts, sprint planning, resource allocation and project profitability reporting. For managing internal team delivery workflows, Monday.com, ClickUp or Asana are better choices. GoHighLevel is the right tool for pre-delivery (lead to close CRM) and post-delivery (review requests, upsell sequences).
Monday.com's Standard plan at £12 per user per month is the most popular for UK agencies. A 5-person team pays £60 per month; a 10-person team pays £120 per month. The Pro plan at £19 per user adds advanced automations, time tracking and formula columns - useful for agencies tracking billable hours. Monday.com bills annually by default; monthly billing is available at approximately 20% premium.
Monday.com can send automated emails via its automation rules ("when status changes, send email notification") but these are internal notifications, not marketing emails to contacts. Monday.com has no native SMS. For client-facing automated email sequences and SMS follow-up, GoHighLevel is required. Monday.com's automation is for team workflow orchestration, not external lead nurturing.
They report on different things. GoHighLevel reports on sales pipeline metrics: lead source attribution, conversion rates by stage, revenue by pipeline, call and email performance stats. Monday.com reports on project delivery metrics: task completion rates, time per project, capacity utilisation, project profitability. Both have dashboards but you should not expect project delivery insights from GoHighLevel or lead conversion analytics from Monday.com.
GoHighLevel and Monday.com are complementary tools, not competitors. UK agencies asking "which one should I use" usually need both: GoHighLevel for client acquisition and CRM automation, Monday.com (or an equivalent) for project delivery tracking. The investment in both platforms (£77-£235 for GoHighLevel plus £60-£120 for Monday.com Pro for a 5-person team) is typically justified by the revenue improvement from automated lead follow-up alone. Softomate Solutions helps UK agencies configure and integrate both platforms for seamless sales-to-delivery handoffs.
Deen Dayal Yadav is the founder of Softomate Solutions, a London automation agency. He specialises in GoHighLevel CRM implementation and project management integrations for UK agencies. Connect on LinkedIn.
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