GoHighLevel and ClickFunnels 2.0 are both marketing platforms but they serve different business stages. ClickFunnels 2.0 starts at £127 per month and is built specifically for creating and optimising sales funnels - landing pages, order forms, upsell sequences, and course delivery. GoHighLevel costs approximately £232 per month and includes funnel building alongside a full CRM, email and SMS automation, appointment booking, reputation management, and sub-account management. For UK businesses that need exclusively a funnel builder to drive e-commerce or course sales, ClickFunnels is more focused and has better funnel-specific features. For UK agencies and service businesses that need CRM and marketing automation integrated with funnel capability, GoHighLevel eliminates the need for ClickFunnels as a separate tool.
Last updated: 19 May 2026
ClickFunnels was built by marketers for marketers who sell products and courses through optimised sales funnels. Its page builder, split testing, order bump and upsell functionality, and affiliate management are purpose-built for e-commerce funnel optimisation. Everything in ClickFunnels leads to the objective of maximising conversion on a defined funnel path.
GoHighLevel was built by agency owners for service businesses and their agencies. Its funnel builder is capable but secondary to its CRM, automation, and multi-channel communication features. GHL funnels are typically used for lead capture rather than product sales, and the platform's real power is in what happens after the funnel - the automated follow-up sequences, the calendar booking, the two-way SMS conversations, the reputation management.
The practical distinction: ClickFunnels is built for selling. GoHighLevel is built for service business operations with funnel capability included.
A UK fitness equipment retailer testing both platforms found: ClickFunnels produced 15 per cent higher conversion rates on a product funnel due to better order bump functionality and native payment processing. GoHighLevel produced 28 per cent more total revenue because it captured contact details from non-buyers and automatically enrolled them in a nurture sequence that converted 8 per cent of non-buying visitors over the following 30 days.
| Platform | Plan | Monthly Cost | Core Features |
|---|---|---|---|
| ClickFunnels 2.0 | Basic | ~£127 | Unlimited funnels, 3 websites, basic automation |
| ClickFunnels 2.0 | Pro | ~£197 | Basic plus unlimited pages, affiliate management |
| GoHighLevel | Starter | ~£76 | All features, 1 sub-account |
| GoHighLevel | Agency Unlimited | ~£232 | All features, unlimited sub-accounts, white-label |
ClickFunnels prices are listed in USD and converted at approximate May 2026 exchange rates. Both platforms charge in USD, creating currency fluctuation risk for UK businesses. At equivalent functionality levels, GoHighLevel Agency Unlimited is slightly more expensive than ClickFunnels Pro but includes CRM, email automation, SMS, appointment booking, and reputation management that ClickFunnels does not provide - tools that would cost £200 to £400 per month separately.
ClickFunnels 2.0 has a more sophisticated funnel builder than GoHighLevel in specific areas: product page templates optimised for e-commerce conversion, native one-click order bumps, multi-step upsell and downsell sequences, and native Stripe and PayPal payment processing with order form templates. For UK businesses selling physical or digital products through funnels, these features produce measurably higher conversion rates.
GoHighLevel's funnel builder handles lead capture funnels, appointment booking funnels, and service inquiry funnels well. The drag-and-drop page builder is comparable to ClickFunnels for simple pages. Where it falls short is product sale optimisation - order bumps require workarounds, and native payment processing for UK businesses requires more configuration.
For UK agencies building lead generation funnels for service business clients, GoHighLevel's funnel builder is adequate. For UK e-commerce businesses or course creators where the funnel is the primary revenue mechanism, ClickFunnels delivers better funnel-specific conversion performance.
GoHighLevel's CRM and automation capabilities are significantly more developed than ClickFunnels 2.0's equivalent features. GHL provides a full CRM with contact management, pipeline stages, two-way SMS and email conversations, automated follow-up sequences, appointment booking, and reputation management - all in one platform.
ClickFunnels 2.0 includes basic CRM and email automation, but the automation capabilities are primarily designed for product delivery sequences (welcome emails, course access) rather than ongoing relationship management. For businesses that need to nurture leads over weeks or months with personalised multi-channel sequences, GoHighLevel's automation engine is materially more powerful.
UK agencies managing multiple clients will find GoHighLevel's sub-account structure essential. ClickFunnels does not have a comparable white-label sub-account model at accessible pricing.
ClickFunnels 2.0 includes a members area and course delivery platform that competes with Kajabi and Teachable. UK course creators and online coaches can deliver their entire course, community, and sales funnel through ClickFunnels without additional tools. This is a genuine advantage for digital product businesses.
GoHighLevel also includes a membership/course platform but it is less developed than ClickFunnels' equivalent. For UK businesses whose primary product is an online course, ClickFunnels' course platform is more polished and features more complete learning management tools.
Choose ClickFunnels if: your primary revenue model is selling digital products, physical products, or courses through sales funnels; conversion optimisation on the funnel itself (split testing, order bumps, upsells) is your main priority; you need a polished membership and course delivery platform; or your CRM needs are simple enough that ClickFunnels' basic automation covers them.
Choose GoHighLevel if: you are a UK service business or agency where CRM, follow-up automation, and multi-channel communication drive revenue; you need to manage multiple client accounts with sub-account isolation; white-labelling the platform for clients is part of your business model; or your primary conversion event is an appointment or consultation rather than a product purchase. Contact Softomate for GoHighLevel implementation in London and the UK.
GoHighLevel is significantly better than ClickFunnels for UK agencies. GHL's sub-account structure, white-label capability, CRM, and multi-channel automation are all designed for agency operations. ClickFunnels has no comparable sub-account model and is designed for single-business use rather than managing multiple client accounts. Most UK agencies that switch from ClickFunnels to GoHighLevel do so specifically for the sub-account management and SaaS reselling capability.
GoHighLevel can replace ClickFunnels for service business lead generation funnels, appointment booking funnels, and agency client funnels. It cannot fully replace ClickFunnels for e-commerce product sales funnels where order bump optimisation, native payment processing, and conversion rate split testing are primary requirements. UK e-commerce businesses and course creators who need maximum funnel conversion performance typically find ClickFunnels delivers better results for the funnel stage itself.
GoHighLevel and ClickFunnels are complementary tools for different business models. ClickFunnels wins for UK businesses where the funnel is the primary revenue engine and conversion optimisation is the main priority. GoHighLevel wins for UK service businesses and agencies where CRM, follow-up automation, and multi-channel communication determine revenue outcomes. The overlap - funnel building capability - is present in both, but it is not the primary strength of either platform relative to its core design intent.
Written by Deen Dayal Yadav, Founder and Director of Softomate Solutions, Stanmore, London. Connect on LinkedIn.We protect the real names of all clients featured in examples and case studies. Every testimonial is from a real client.
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